Pump Radio accepts advertising, sponsorship and promotional content. To keep our output compliant with UK radio advertising standards, any advertisement that falls within certain special categories must be submitted to and cleared by the clearance service at RadioCentre before it can be approved for broadcast.
Special categories requiring clearance
If your advertising falls into any of the categories below, it will need to be cleared by the clearance service at RadioCentre prior to being approved:
- Consumer credit, investment and complex financial products and services
- Gambling products and services
- Alcohol products
- Medical and health and beauty products and treatments
- Food, nutrition and food supplements
- Slimming products, treatments and establishments
- Adult shops, stripograms, escort agencies and premium-rate sexual entertainment services
- Dating and introduction services
- Nicotine-containing e-cigs and e-liquids
- Commercial services offering individual personal and consumer advice
- Environmental claims
- Matters of public controversy including matters of a political or industrial nature
- Religious organisations
- Charitable causes
- Films, DVDs, video, computer and console games that have an 18+ certificate or rating
The authoritative list
The list above is provided as a summary for convenience. The full, authoritative and most up-to-date list of special categories is maintained by RadioCentre. Please refer to their copy guidelines before submitting any advertising:
radiocentre.org/copy-guidelines/special-categories
Advertising enquiries
To discuss advertising or sponsorship with Pump Radio, get in touch at contact@pumpradio.net