Advertise on Pump Radio

Radio that works harder for your money

Radio is the original companion medium — intimate, trusted and impossible to scroll past. No ad-blockers, no banner blindness, no skip button. Just your message in the ears of an engaged, music-loving audience. Advertising with Pump Radio delivers fantastic, distraction-free returns at prices that might pleasantly surprise you.

Get in touch Why radio works

The power of radio

Why smart brands still buy audio
£7.70

Average profit return for every £1 spent on radio advertising, per RadioCentre research.

Un-skippable

Audio can't be ad-blocked, scrolled past or closed in a tab. If it's on, your message is heard.

Trusted

Listeners build a real relationship with the station and its presenters — and that trust rubs off on you.

Focused

Reach an engaged house, garage and underground community that genuinely cares about the culture.

A captive, attentive audience

People choose to listen. They're cooking, driving, working, training — and they keep the station on for hours. That's real dwell time you simply can't buy on a feed.

Returns that stack up

Audio is one of the most cost-effective ways to build a brand. It amplifies your other channels too — radio campaigns are proven to lift search, social and web traffic.

The right ears, not just more of them

We're niche and proud of it. Your spend reaches DJs, producers, promoters and dedicated fans — a targeted, local and genuinely relevant community.

Distraction-free by design

No competing banners, no autoplay clutter, no fifteen other ads on the same page. When your spot plays, you have the moment to yourself.

Let's get your message on air

Tell us who you're trying to reach and what you'd like to achieve. We'll come back with straightforward options and honest pricing — from single spots to full sponsorship.

Email contact@pumpradio.net Live event services

Advertising standards & clearance

The essentials, covered off

Pump Radio accepts advertising, sponsorship and promotional content. To keep our output compliant with UK radio advertising standards, any advertisement that falls within certain special categories must be submitted to and cleared by the clearance service at RadioCentre before it can be approved for broadcast.

Special categories requiring clearance

If your advertising falls into any of the categories below, it will need to be cleared by the clearance service at RadioCentre prior to being approved:

  • Consumer credit, investment and complex financial products and services
  • Gambling products and services
  • Alcohol products
  • Medical and health and beauty products and treatments
  • Food, nutrition and food supplements
  • Slimming products, treatments and establishments
  • Adult shops, stripograms, escort agencies and premium-rate sexual entertainment services
  • Dating and introduction services
  • Nicotine-containing e-cigs and e-liquids
  • Commercial services offering individual personal and consumer advice
  • Environmental claims
  • Matters of public controversy including matters of a political or industrial nature
  • Religious organisations
  • Charitable causes
  • Films, DVDs, video, computer and console games that have an 18+ certificate or rating

The authoritative list

The list above is provided as a summary for convenience. The full, authoritative and most up-to-date list of special categories is maintained by RadioCentre. Please refer to their copy guidelines before submitting any advertising:

radiocentre.org/copy-guidelines/special-categories

Advertising enquiries

To discuss advertising or sponsorship with Pump Radio, get in touch at contact@pumpradio.net. Pump Radio is owned and operated by PacketPipe Ltd (Company No. 12105604).